ABOUT BRANDLYFT
We are built to lift brands higher.
Indonesia’s first integrated brand-to-commerce agency, bridging the gap between what your brand says and what your marketplace sells.
We are built to lift brands higher.
Brandlyft exists because Indonesia's most exciting brands deserve more than fragmented support. We believe that a great product, backed by a powerful brand and a strong marketplace presence, is one of the most unstoppable forces in business, and we are here to help you build all three.
We are an integrated brand-to-commerce agency. That means we work across the full journey, from the very first strategic question your brand must answer, all the way to the moment your customer presses "Beli Sekarang" on Shopee. Everything connected. Everything purposeful. Everything measured.
Vision
To become Indonesia's most trusted brand-to-commerce agency, where every brand we touch grows not just in appearance, but in revenue. We envision an Indonesia where growing brands no longer have to choose between looking good and selling well. Where brand strategy and marketplace performance are not two separate conversations, but one powerful, connected system that drives sustainable business growth.
Mission
To connect every brand's story directly to their commercial performance, through strategy, identity, activation, and marketplace mastery. We exist to serve brands at the critical growth moment, when they are too sophisticated for freelancers but need more than just a creative agency. We bring strategy, design, activation, and marketplace under one roof, governed by one truth, measured by one standard: your revenue growth.
PRINCIPLES
Our Operating Values
01. Connected Thinking
Every service we deliver is connected to every other. No silos. No handoffs into the void.
02. Revenue Honesty
We speak in outcomes, not deliverables. If your numbers don't move, we haven't done our job.
03. Brave Clarity
We tell clients what they need to hear, not what feels comfortable. Truth builds stronger brands.
04. Built to Last
We build brand foundations that outlast campaigns, systems, not just projects.
EXPERTISE
Meet the Team
A passionate team in Digital
Budi Santoso
Managing Director
Over 15 years leading brand transformation and commercial growth in Southeast Asia.
Sari Indrawati
Client Service Lead
Expert in strategic brand partnership, client success, and integrated campaign management.
Reza Mahendra
Creative Director
Strategy-led visual designer specializing in brand identity systems, packaging, and digital storefronts.
Dewi Rahayu
Digital & Marketplace Lead
Performance marketing and live commerce operator mastering Shopee, Tokopedia, and TikTok Shop algorithms.
DIFFERENTIATOR
Why Brandlyft
We are the only agency that owns the full journey from brand story to shopping cart. Other agencies own fragments. A strategy house that never sees your marketplace. A design agency that doesn't measure your conversion rate. A marketplace operator who doesn't know your brand story. Brandlyft is different, we own the entire arc, governed by one framework, measured by one standard.
PILLAR 01. One Brief, One Truth
Every engagement begins with a single Brand Truth document. Every designer, every activation planner, every marketplace manager works from this same document. The client sees one integrated result, not four disconnected reports.
PILLAR 02. Revenue Language, Not Deliverable Language
We never report "we published 60 posts." We report "your marketplace conversion rate moved from 1.2% to 3.1%." Every engagement is measured in three numbers: GMV, conversion rate, and repeat purchase rate.
PILLAR 03. Engineered 4-Stage Methodology
A proprietary four-stage methodology, Language, Identity, Field, Transaction, that creates a systematic, repeatable process for brand-to-commerce growth. Not improvised. Not reactive. Engineered.
PILLAR 04. Built for the Growth Cliff
We serve brands at the exact moment they need us most, when they're too sophisticated for freelancers but don't need a multinational agency. The underserved middle of Indonesian brand growth.
PILLAR 05. Marketplace + Brand, Native Together
We are the only agency where the person managing your Shopee store understands your brand positioning, and the person building your brand strategy understands Shopee's algorithm. This is rare. This is Brandlyft.
TARGET AUDIENCE
Who We Serve
Brandlyft is not for everyone, and that is intentional. We serve a very specific type of brand: one that has proven its product works, is generating real revenue, but is being held back by brand inconsistency and disconnected marketing execution.
“Our brand looks different everywhere”
The logo on packaging doesn't match the social media aesthetic. The marketplace store doesn't feel like the brand. Every touchpoint tells a different story.
“Our marketplace isn't performing like it should”
Good product. Real reviews. But conversion is low, GMV is flat, and nobody knows exactly why. The brand story is missing from the store.
“We're paying 4 vendors who never talk to each other”
Strategy consultant, design agency, activation vendor, marketplace manager, all working in isolation, all billing separately, none connected.
“We activate but nothing sticks”
Campaigns generate short-term buzz but no lasting brand equity or measurable sales lift. The brand resets to zero after every campaign.
Ideal Client Profile
STAGE
Growth phase, past survival, before scale
CHANNELS
Shopee, Tokopedia, TikTok Shop
INDUSTRIES
Beauty, F&B, Fashion, Health, Household
PAIN
Brand inconsistency + marketplace underperformance
NEEDS
One trusted agency that connects everything
CURRENT VENDORS
2-5 disconnected freelancers or small agencies